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Early Balsamiq wireframes helped balance user-focused features with practical constraints, testing layouts and content hierarchy for optimal engagement.","absoluteBoundingBox":{"x":5448.0,"y":3673.95751953125,"width":679.860900878906,"height":55.7638816833496},"isolatedAbsoluteRenderBounds":{"x":5448.0,"y":3673.95751953125,"width":679.860900878906,"height":55.7638816833496},"relativeTransform":[[1.0,0.0,183.0],[0.0,1.0,-365.04248046875]],"size":{"x":679.860900878906,"y":55.7638816833496},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.0745098069310188,"b":0.0823529437184334,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":183.0,"sizeFraction":0.0},"top":{"pixelOffset":-365.04248046875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Mazda intranet and dealer portal were designed to be both functional and engaging, highlighting key content like promotions and launches. 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Managing Iteration Under Pressure This project involved more rounds of client feedback than initially scoped. Direction shifted across several key areas like navigation labels, category structures, survey visualisation styles, and colour palette alignment with Mazda's evolving global brand standards.
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Key outcomes reported by the client: Employee onboarding significantly improved: new dealership staff now have a structured digital onboarding experience for the first time, replacing ad-hoc knowledge transfer with a consistent, centrally managed resource hub Survey participation and feedback quality improved: the simplified, portal-integrated survey experience reduced friction in the feedback process, leading to more consistent dealer responses The MSI Dashboard is actively driving business decisions: corporate HQ now uses 
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the dashboard to identify dealers requiring support, track improvement over time, and report on customer satisfaction at a network level, a capability that simply didn't exist before this project","lineIndentations":[0,0,0,1,1,1],"lineTypes":["NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Light","fontStyle":"Light","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":25.0,"lineHeightPercent":129.107986450195,"lineHeightPercentFontSize":156.25,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"fontFamily":"Inter","fontPostScriptName":"Inter-SemiBold","fontStyle":"Semi Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"2:3388":{"mainComponentId":"1:237","type":"INSTANCE","id":"2:3388","name":"Group 34487","absoluteBoundingBox":{"x":6282.0,"y":-946.0,"width":110.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":6282.0,"y":-946.0,"width":110.0,"height":40.0},"relativeTransform":[[1.0,0.0,185.0],[0.0,1.0,18.0]],"size":{"x":110.0,"y":40.0},"fills":[],"constraints":{"vertical":"TOP_BOTTOM","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":-80.0,"sizeFraction":1.0},"top":{"pixelOffset":18.0,"sizeFraction":0.0},"bottom":{"pixelOffset":-22.0,"sizeFraction":1.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":50,"localID":4614},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"mailto:annelienehay@gmail.com","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"children":["I2:3388;1:238","I2:3388;1:239"],"componentProperties":{},"overrides":[]},"45:312":{"type":"TEXT","id":"45:312","name":"Information architecture: designing for two audiences. The most fundamental decision was how to structure a single portal that served two users with almost opposite needs. Dealers needed simple, task-focused navigation, find a resource, complete a survey, read a bulletin. Corporate staff needed analytical depth, aggregate data, comparative views, trend analysis. Rather than creating two separate portals, 
I designed a single access-controlled environment where the navigation, dashboard, and content surfaces adapted based on user role. This reduced development complexity while delivering a tailored experience to each group.

Managing Iteration Under Pressure This project involved more rounds of client feedback than initially scoped. Direction shifted across several key areas like navigation labels, category structures, survey visualisation styles, and colour palette alignment with Mazda's evolving global brand standards.
 Rather than treating each change as a setback, 
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I designed a single access-controlled environment where the navigation, dashboard, and content surfaces adapted based on user role. This reduced development complexity while delivering a tailored experience to each group.

Managing Iteration Under Pressure\nThis project involved more rounds of client feedback than initially scoped. Direction shifted across several key areas like navigation labels, category structures, survey visualisation styles, and colour palette alignment with Mazda's evolving global brand standards.
\nRather than treating each change as a setback, 
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