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Rather than starting with the homepage, the project began by defining the mega menu structure. With 35 products across multiple business units, getting the navigation architecture right was the prerequisite for everything else. The menu became the skeleton from which all other template decisions were derived. Three-tier service page templates. Instead of bespoke pages per product, I developed a three-tier hierarchy: business unit → solution category → specific service, each with its own layout logic but sharing a unified design system. This was as much a governance decision as a design one: Altron's marketing team could publish new services without requiring a designer, which was the most valuable long-term outcome of the project. Proof over description. The user journey map, modelling an IT decision-maker from awareness through to conversion, identified the Evaluation stage as the longest and most critical. Enterprise buyers spend the most time comparing and validating. 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